PDFDownloads / media_syllabus.pdf
MEDIA STUDIES · SYLLABUS
Course assessment
The media reflection is due Tuesday at 5:00 pm and accounts for 15% of the course grade. Submit your reflection through the course site.
6DormWay
Your personal assistant for college
Bring your syllabi, screenshots, and calendars. DormWay helps you keep up with your classes, plan your time, and get answers from your course materials.
We’re building a product students can use from their first class through graduation.
A day with DormWayTuesdayIllustrative view
10:00 am
ECON 301
Class at Mason Hall
Due
5:00 pm
5:00 pm
Media reflection
15% of the course grade
Media studies syllabus, p. 6Ask Ace
“What’s the late policy for CS 101?”
Late work loses 10% per day.CS 101 syllabus
Registered accounts · September 8, 2026
20,621 accounts. 10,552 added in August.
Month-end totals; September is through September 8.
+146%
Account growth in August
7,225 → 17,777 registered accounts.
+22.5%
Equivalent weekly growth
Compounded across August’s 31 days, calculated from the two monthly totals.
18,344completed onboarding · 89% of accounts
3,933campuses with a student · 408 have 10+
Source: September 8 Traction and campus screenshots. Registrations are cumulative; the weekly rate is a calculated equivalent. Definitions and calculation
Upload the files your school gives you
Files scattered across classes and apps
PNGIMG_2847.png
Student portal
My registration
Term → Enrolled sections
ECON 301Tuesday · 10:00 amMason Hall
CanvasCS 101 / Modules / Week 3
Filescs101_syllabus.pdfLate work: 10% per day
AssignmentsProblem setDue Thursday
Resourcesweek_03_notes.docx
ICSwork_schedule.ics
BEGIN:VEVENTWork shiftFriday · 4–8 pmEND:VEVENT
Ready to use in DormWay
- Class times & rooms
- ECON 301 · Tuesday, 10:00 am
Mason Hall - Assignments & grade weights
- Media reflection · Tuesday, 5:00 pm
15% of course grade · Syllabus p. 6 - Course policies & materials
- CS 101 · 10% late penalty per day
Course materials available to ask Ace - Work & personal events
- Work shift · Friday, 4–8 pm
Illustrative files and results. Upload documents, images, or calendar files; connect Canvas or Google Calendar. Review imported details against the source.
Daily and semester planning
Plan your time around your actual life
See classes, assignments, and personal commitments together. Look ahead at busy weeks and decide when to do the work.
Your whole scheduleBring in your calendar and add work, practices, or personal plans.
Your daily overviewCheck upcoming classes and deadlines in DormWay or your Day Plan email.
DormWay web product capture, March 2026.
Ace & academic tools
Get answers from your course materials
AceIllustrative conversationWhat should I know about the media reflection?
Ace
It’s due Tuesday at 5:00 pm and is worth 15% of your course grade. Submit it through the course site. [1]
“The media reflection is due Tuesday at 5:00 pm and accounts for 15% of the course grade.”
Ask about your own materials
Ace uses course context and source citations to answer questions about deadlines, policies, and class details.
Explore grade scenarios
Use the course’s grading breakdown to see how different scores would affect your projected grade.
Check the cited source when it matters. Your instructor’s latest requirements still apply.
Student feedback
Students are finding it useful
“DormWay helped me my first day — I didn't even know where my class was, but because I uploaded my syllabus it had my classroom and building.”
“As an athlete, this is something that can be incredibly useful for balancing academics with such a busy schedule. I was blown away by the app — I'd love to explore opportunities for marketing and partnership.”
Student testimonials also featured on dormway.app.
Repeat use · historical cohorts through August 27, 2026
Students return through the app and Day Plan
App returnAdditional email-only return
Week 158.0%
App use or a human-opened Day Plan
- App return
- 28.4% (442)
- Email only
- 29.7% (462)
904 of 1,558 students across 7 complete first-value cohorts.
Activated June 29–August 10, 2026.
Week 445.7%
App use or a human-opened Day Plan
- App return
- 16.7% (49)
- Email only
- 29.0% (85)
134 of 293 students across 4 complete first-value cohorts.
Activated June 29–July 20, 2026.
Return is measured in the exact later calendar week. Email-only students are deduplicated against app returns. Source: Behavior slide; these are historical cohorts, not full-term retention. Cohort definitions
Our vision · in development
Help students plan through graduation
We want DormWay to help with the bigger academic decisions too: what to take next, how courses fit a degree, and how to manage the work.
Planned first · DormWay Pro
College GPS
A multi-term plan that connects your courses and credits to your degree requirements.
Your courses & creditsCatalog requirementsYour degree plan
“Which requirements would these courses satisfy?”
Planned next
Assignment & study planning
Break It Down would turn an assignment into editable steps. Study scheduling and course-load tools would help students plan the work across their classes.
Support for demanding programs
Later, deeper tools for programs such as nursing, where classes, clinicals, and labs need to work together.
College GPS would launch for supported programs and catalog years, with sources and assumptions students can review with an advisor.
The investment thesis
A direct relationship with the student
Useful across their courses
DormWay combines the student’s materials, schedule, and course context. That gives planning and AI answers a shared foundation.
Course systemInstructors publish requirements and collect work
Personal calendarStudents manage events and commitments
DormWayConnects those sources to plans and answers for the student
Students can start on their own
A syllabus upload gives us a direct path to students before an institutional sale.
Reach students directlyProduct discovery, student referrals, campus outreachBuild use within courses and campuses
Our growth strategy: make DormWay useful enough to recommend, then measure which channels bring students who keep using it.
Acquisition · July 10–September 8, 2026
About $0.30 in paid media per signup
$4,360Google + Apple ad spend
14,747All new registrations
$0.30Blended acquisition cost per signup
$1.58 per Google-identified signup
$4,161 of Google spend ÷ 2,633 signups carrying a Google click identifier.
18.1% carried a paid click identifier
2,651 of 14,674 instrumented signups. The remaining 12,023 include organic, referrals, Apple, and missing attribution.
The deck calls the $0.30 ratio “blended CAC.” It divides paid media spend by all signups, including unattributed registrations; it excludes other acquisition costs and does not measure paying-customer CAC. Source: Acquisition screenshot. Spend and attribution
Market opportunity
Millions of students, starting in the U.S.
~25.2M
postsecondary enrollments across the U.S., UK, and Canada
- United StatesFall 2024 · Title IV institutions
- 20.1M
- United Kingdom2024/25 · higher education
- 2.86M
- Canada2023/24 · public colleges & universities
- 2.3M
Illustrative subscription opportunity~$2.5B
Annual revenue at full penetration and the deck’s proposed $99/year Pro price.
1% → ~$25M a year
About 252,000 paid subscriptions at that price.
Population × price is a sizing model. Conversion and pricing are untested; it is not a revenue forecast.
NCES, HESA, and Statistics Canada; mixed reference years and enrollment definitions, including Canadian program counts. Worldwide: 269M higher-education students in 2024 (UNESCO). Sources and assumptions
Business model
Free core, paid DormWay Pro
Available
Free core
Course information, deadlines, schedules, and everyday planning.
Students can start using DormWay for freeSubscription in development
DormWay Pro
College GPS, followed by deeper assignment and study planning.
Funded by a student, parent, or sponsorThe September 8 deck proposes $99/year for Pro. Revenue was $0 at that snapshot; pricing and paid conversion will be tested at launch. The student keeps control of the account. Brand partnerships are a later opportunity.
Progress & funding
What the next investment funds
From student adoption to paid Pro
Students have signed up, imported their materials, and returned through the app and Day Plan.
The next stage expands that use and introduces the first paid offering.
Request the investor briefReview the underlying evidence and fundraising proposal with the founders.Improve the daily product
Strengthen import reliability and the planning experience. Measure use across a full term.
Expand student distribution
Develop referrals and focused campus outreach. Measure acquisition against continued use.
Launch DormWay Pro
Ship College GPS for supported programs and test the first paid offering.
Founders
Who’s building DormWay
Co-founder & CEO
Riley Crimmins
Built DormWay around his own experience managing college at the University of Michigan. Leads product and student acquisition.
Co-founder & CTO
Ethan Kaplan
Consumer technology experience at Universal Audio, Fender, and Warner Music. Leads the platform behind DormWay.
See the product, review the numbers,
and discuss the next investment.
A few useful questions
What can DormWay do?
Upload syllabi, documents, screenshots, or calendar files, or connect Canvas and Google Calendar. DormWay brings course details and deadlines into your schedule. Use Ace for questions about your course materials, explore grade scenarios, and plan classes alongside your other commitments.
Why would students keep using it?
Students can check their day, look ahead at deadlines, plan around other commitments, and ask questions about their courses. The investor pitch shows historical return visits and Day Plan email opens, with app use and email-only returns separated by cohort. Full-term use is the next measure to establish.
What is the business model?
DormWay Pro is the planned subscription, starting with College GPS and followed by deeper assignment and study planning. A student, parent, or sponsor could pay while the student keeps control of the account. The core stays free. We will test pricing and paid conversion at launch; brand partnerships are a later opportunity.